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This web site cinderellahairsalon.com has the following on the site, "Torontos Premiere Thermal Reconditioning Salon." We noticed that the website also said " Cinderella Hair Salon is a TR Thermal Reconditioning salon located in the Annex of downtown Toronto." It also said " We specialize in Japanese Hair Straightening, aka TR, and have been doing TR for more than 12 years. We use only genuine Japanese Hair Straightening Systems such as STRAIGHT TIO and i Style. We at Cinderella pride ourselves in our perfection of TR. What is Thermal Reconditioning? Cinderella Hair Salon is de." The header had hair as the highest ranking optimized keyword. It is followed by cut, style, and stylist which isn't as ranked as highly as hair. The next words cinderellahairsalon.com used was barber. shave was included but will not be seen by web engines.